IN:\u00a0<\/span><\/strong>Partit\u00fara Irodalomtudom\u00e1nyi foly\u00f3irat, Volume XV. \u00a0, Issue 2, 2020, p. 31-40.,\u00a0ISSN 1336-7307<\/span><\/p>\n DOI:\u00a0<\/strong>10.17846\/PA.2020.15.2.31-40<\/p>\n Abstract:<\/strong><\/p>\n The difference between picturebook stroytelling and any other storytelling method lies in the interrelationship of the sounding text and the still image mode and in this relationship\u2019s fundamentally interpenetrating nature. The study places this specificity in medium historic context, while modelling the characteristics of the storytelling process and outlines the bilateral and scenic nature of the linguistic reception of the visual accompanied by the sound word and the sound accompanied by the image. Moreover, the study states that the institutional education does not exploit the potential of the picturebook\u2019s story transmission, which is based on both the \u2019old\u2019 sounding text and the \u2019modern\u2019 multimodal mode.<\/p><\/blockquote>\n