IN:\u00a0<\/span><\/strong>Partit\u00fara Irodalomtudom\u00e1nyi foly\u00f3irat, Volume XVIII. , Issue 2, 2023, p. 87-102 ,\u00a0ISSN 1336-7307<\/span><\/p>\n DOI:\u00a0<\/strong>10.17846\/PA.2023.18.2.87-102<\/p>\n Abstract:<\/strong><\/p>\n In my paper, I analyse the song and music video, titled \u201dGanxsta Zolee Tehet Mindenr\u0151l\u201d by Kr\u00fabi, in terms of Kr\u00fabi\u2019s career, the rap tradition and the semantic interconnection between music and video. In the article, I briefly outline the history of rap, the characteristics of gangsta rap, and the identity markers associated with the rapper as an alter-ego. I argue that it is not enough to focus only on the lyrics or the music when analysing rap, because of the rapper\u2019s diverse representation as an alterego in multiple media (analogous to the understanding of the Hungarian neoavantgarde), a multidisciplinary approach is needed that takes into account not only music and music videos, but also concerts and social media presence.<\/p><\/blockquote>\n